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Contents

Vision


The Leading Insurance Company Delivering the Best Customer Services

Best Service
Providing best-quality insurance offerings
Differentiated insurance services
Offering a variety of additional services that enhance the quality of life
Growing with Customers
Shared growth with partner firms
Serving an increasingly critical role in the social safety net
Strengthening socially responsible management practices
The Growing Company
Pursuing growth in core business area
Seeking new growth engines

4 Main Management Strategy Directions and 12 Core Tasks

Strengthen Core Business Competitiveness
Beef up capabilities in market-leading product development, underwriting, and policy management
Reinforce sales competitiveness under an open multi-channel market structure
Retain industry-leading claims competitiveness
Bolster asset management capability to increase returns on investment
Improve Business Infrastructure
Create a new organizational culture unique to Hyundai marine & fire insurance and nurture personnel development
Enhance risk management capability commensurate with business diversification and asset size
Adopt state-of-the-art IT infrastructure to improve operational efficiency
Maximize Customer Value
Strengthen brand image to increase customer confidence and loyalty
Offer total customer service beyond simple risk protection
Expand socially responsible activities as a leading insurer
Prepare New Growth Engines
Gradually grow global business areas beyond domestic market
Improve preparedness to secure new growth opportunities